The cooperation between the CARAT Group and GS YUASA started with a focus on the automotive batteries of the leading battery manufacturer. Now the two companies are expanding the partnership and adding GS YUASA battery models in original equipment quality for the motorbike market to their successful portfolio.
Every GS YUASA motorbike and powersport battery has the same high performance, quality and reliability as the original motorbike battery. Factory fitted, GS YUASA motorbike and powersport batteries are already fitted to a wide range of major motorbike brands, including Honda, Yamaha, Kawasaki and Harley-Davidson. Thanks to the close cooperation with these manufacturers and more than 40 years of experience in the development of batteries, GS YUASA meets the special requirements of riders and manufacturers alike. As a result, the company established itself as the global market leader for motorbike batteries, a reliable partner for quality and innovation, and a leading original equipment manufacturer.
“In our cooperation with CARAT, we are particularly convinced by the focus on the sustainable success of medium-sized partner companies in the vehicle parts wholesale and retail sector,” says Raphael Eckert, General Manager Sales & Marketing Components at GS YUASA Germany GmbH. “Their understanding of the requirements that workshops have to deal with also contributes to the success of the cooperation. In doing so, CARAT sets high standards for product and service quality, similar to what we do at GS YUASA.”
Focusing on solutions for the vehicle market of tomorrow
In addition to professional cooperation, the reliable field service presence and structured distribution structure of the battery manufacturer, CARAT is also convinced by the creative and uncomplicatedly realisable marketing packages, but above all by the high quality of the products. “At CARAT, we also see ourselves as a service point and source of inspiration for our business partners,” says Andreas Köcher, Categorymanager at CARAT. “With equally innovative concepts and high-quality products, we create relief in day-to-day business and make a lasting contribution to success. Accordingly, we are pleased to now also include the brand-leading motorbike batteries from GS Yuasa in our range.”
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GS YUASA is one of the largest manufacturers and suppliers of rechargeable batteries with production facilities worldwide and an extensive marketing and distribution network in Europe. The wide range of lead-acid and lithium-ion batteries covers most well-known industrial applications, such as security and alarm systems, UPS and emergency lighting systems as well as OEM equipment. The three business units include Industrial (industrial batteries for standby and cyclic applications), Automotive and Motorcycle (automotive and motorbike starter batteries).
GS YUASA Battery Germany GmbH, founded in 1983 as YUASA Battery (Europe) GmbH, is based in Krefeld and serves 15 countries within Europe from there.
