Bikers welcome: Cooperation for the perfect motorbike trip

Hotel Sauerbrey, the motorbike hotel in the Harz, has specialised in two-wheeled guests for more than 25 years. Picture: Motorradtourismus/Hotel Sauerbrey


Motorradtourismus and GS Yuasa bundle know-how around the needs of motorbike tourers.


The saddlebags are packed, the equipment is ready, and the helmet is spick and span. Only one turn of the ignition key stands between the weekend tours with the motorbike. All the more annoying when the battery fails at this precise moment and the engine is not humming with anticipation of the trip. GS Yuasa, as a cooperation partner, is now ensuring that this does not happen to Motorradtourismus riders.


Motorcycle-riding hoteliers – that’s how the hosts of the “Motorradtourismus” cooperation call themselves. They got together eight years ago to combine their passion with effective marketing for their establishments. “We are thus able to generate about 40,000 booking days with motorcyclists,” explains Armin Loos, Managing Director of Motorradtourismus. “The participating hotels offer, for example, accompanied tours, expert contact persons and have also designed the facilities of their hotels and inns with biking customers in mind.” Through strong cooperation partners such as GS Yuasa Battery Germany, the aim is to further increase awareness.
“For us, the cooperation with Motorradtourismus offers an additional opportunity to come into direct contact with our potential customers,” explains Dirk Neumann, Sales Assistant Motorcycle & Automotive GS Yuasa Battery Germany. “Riders will be welcomed by us at the hotel with informative POS materials and will find a Goodie bag with tire tread knives and visor cleaning wipes in their room. On request, we organise an information afternoon at the hotel with one of our field service specialists. Here, participants learn everything important about the perfect battery for their motorbikes, optimal storage and care.”


Tours for every taste and requirement


For winding roads, the Hotel 5 Linden and the Kyffhäuser mountain route in the Harz Mountains are just the thing. On the other hand, the Hotel Sauerbrey offers a test opportunity for the latest BMW models. For an excursion to the Edersee or the Kellerwald, the Hotel Sassor is the perfect starting point.
The Kainsbacher Mühle offers tours with or without a guide. In the Nürnberger Land, mountains, caves and forests await riders. If the Lärmfeuer in the Odenwald is to be the destination, the hotel of the same name, Zum Lärmfeuer, is a good place to be. The Waldhotel Eisenberg offers relaxation between the Donnersberg and the Palatinate Forest, close to the German Wine Route. After an eventful day on the roads, the in-house sauna world beckons at the Hotel Rennsteig in Masserberg.
The Hotel Sonnenhof is located on the border to Germany and the Czech Republic, so nothing stands in the way of a three-country trip. From Gasthof Rabenstein, the Penser Joch, the Jaufenpass and Lake Durnholzer See are easily accessible. Ambitious riders set their sights on the Ötztal Alpine Circuit and the Pass Carousel. For an exploratory tour through the Dolomites, the Niggl Easy Going Hotel is the optimal base.


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GS YUASA is one of the largest manufacturers and suppliers of rechargeable batteries with production facilities worldwide and an extensive marketing and distribution network in Europe. The wide range of lead-acid and lithium-ion batteries covers most well-known industrial applications, such as security and alarm systems, UPS and emergency lighting systems as well as OEM equipment. The three business units include Industrial (industrial batteries for standby and cyclic applications), Automotive and Motorcycle (automotive and motorbike starter batteries).
GS YUASA Battery Germany GmbH, founded in 1983 as YUASA Battery (Europe) GmbH, is based in Krefeld and serves 15 countries within Europe from there.


GS YUASA is sponsor of the Yamaha Teams im Motocross GP.
GS YUASA is sponsor of the Repsol Honda Teams HRC in der MotoGP.
GS YUASA is sponsor of the GERT56 Racing Teams.
GS YUASA is sponsor of the Düsseldorfer EG.